I do it for them.

 

Whatever you need to connect to your customers or make sales, I write for you.

 

This could be website copy, sales emails, newsletters, blogs, brochures, social media posts, product descriptions… the list is almost endless.

When you’re running a business, spending time and energy to write can be impossible. It’s especially impossible to write persuasively, accurately, and consistently.

Copywriting is a skill unlike any other. It’s a blend of information, psychology, and storytelling. Often people think they can do it themselves (if this is you, I can also help) but there’s a reason copywriters and content writers exist.

 

Here are some examples of what I’ll do for you:

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I write for businesses owners who don't want to, or can't, write for their businesses.

Writing for product-based businesses

 

Product Descriptions

I’m guessing here, but you want detailed, SEO- packed product descriptions, full of rich, engaging language, striking the balance between giving accurate information and making the product irresistible… right?

Oh, and all in about 40- 80 words? Not easy.

 

Luckily for you, writing product descriptions are one of my favourite jobs.

 

Blogging

In terms of SEO, a regular, relevant, helpful blog is a must.

 

Not only do blogs drive traffic to your website, but you get to prove your
authority in your business, they’re evergreen content and you can share
snippets on social media in your posts. Never struggle to think of a caption
again!

 

I’d recommend regularly posting blogs of at least 800 words long, but
ideally closer to 1500.

 

Sales emails

One of the best ways copywriting helps you make sales is with sales emails.

 

If you’re building to a launch of a new product, or something’s coming back in stock, perhaps you’re branching out into workshops, or courses, you need to tell people. More than that, you need to shout about it!

 

Carefully planned sales email sequences teasing, reminding, hinting, describing and launching your products are essential, yet they take ages to write, and they’re really complex. This is why it’s a great idea to just pay someone else to do it for you. Like how you use an accountant, because tax is baffling.

 

Words can be baffling too.

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Writing for service- based businesses

 

 

Website Copy

Your website is your everything.

It’s your shop- front, it’s your CV, it’s your portfolio, it’s your business. The copy- that is, the words that appear on the screen- needs to be pinpoint accurate. Website copy with poor grammar, spelling and punctuation (I’m looking at you, apostrophes!) can cost you business and dent your authority.

 

Waffly, unclear sentences will switch your customers off and they’ll be bored.

 

Too many, or not enough, calls to action can break even the best copy, and making them original is a whole different challenge. Calls to action, by the way, are cool little instructions for your customer to follow, like “sign up here!” or “snoop our Insta”.

Your website also needs to be packed with relevant SEO keywords. Your website developer can help with all the technical SEO tricks and tips, but I’ll write the sentences and paragraphs, full of what your customers search for, so you appear on Google. (Pssst, blogs are super good for this too!)

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Newsletters

Regular, enriching newsletters are also a great idea to promote your business.

 

If someone’s kindly shared their email address with you it means they want to hear from you, so popping some joyous, helpful, engaging words into their inbox is a gift.

 

Finding the time to write newsletters is super hard, but having a consistent newsletter communicates to your customer that you do what you say you’re going to do and you’re reliable.

 

What’s more, when you’re a service- based business owner, then your business is you. Giving your customers an insight into you, your services and your skills increases your authority and your approachability, which is win-win. (Social media does this too, just in little bursts.)

How it works

 

 

When you’re investing in your business, you expect results. Of course you do.

I’m transparent about the results I can get for you. I’m never going to promise a certain number of followers, or a certain number of sales, or a particular rank on Google, because none of that is in my control. Honestly, any copywriter or content writer telling you these things is a big old red flag.

What I do, is give you:

  • A consistent tone of voice across platforms

  • Clear messaging for your customers, whatever you sell

  • Accurate, persuasive writing to make products or services irresistible

  • Regular communications to show your authority and promote your business

  • A strong strategy and a plan going forward

  • Fresh perspective and new ideas

  • A freer to-do list!

Does this make you more attractive to customers?

Yes.

 

Does it make you stand out, look more professional and prove your authority?

Yes.

 

Does this make them more likely to buy from you?

YES.

 

 

 

Step One:
Once you’re ready to explore working with me, you can book a discovery call with me. This is no obligation to continue with the project if you don’t want to.

 

The discovery call is about 15 minutes long, and I need some information about your business, what you’d like me to do for you, and ideally when you’d like it. I can let you know about similar work I’ve done in the past, and how busy my diary is. You can ask me any questions you have too!

 

 

Step Two:
We’ll end the call and within 48 hours I’ll email you a quote, a confirmed deadline and a summary of what I’ll do for you.

 

 

Step Three:
If you’re happy with the quote, I’ll follow up with a contract and an invoice for 50% of the fee. If you’re not happy with the quote, we can negotiate on the scope of the project, or you can park the project and come back to it in a few months.

Step Four:
When you’ve paid the 50% of the invoice and returned the contract, you might need to fill in The Questionnaire. This is a 25 question questionnaire which tells me all about your business and asks strategic questions about the aims you have. If you’d rather not answer the questionnaire, we can do it together on Zoom.

 

 

Step Five:
After gathering all the information you can give me, I’ll get writing! On or before your deadline, I’ll get your copy to you. You’ll have about a week to review everything I’ve written for you and give me feedback. You get one round of revisions, which means, if there’s anything you want to change, you can. What I write should sound like you’ve written it, so any vocabulary you want to change, or any phrasing you want to include is fine by me.

 

 

Step Six:
Now we’re at the end of our project together! You’re happy with your copy and itching to get it out to your customers. I’ll send you my final invoice, and a testimonial questionnaire. Hopefully we’ll work together again in the future!

Copywriting Services

Pricing

Now, this is a tricky topic. We don’t really like talking about money, do we? But, allow me to be as crystal clear as possible.

 

I have no set prices, and I quote based on what you need.

 

Every client, and every project is different, and so every price is different.

 

I’ve given some guidance prices on each of my services pages, but when I quote for your job I’ll take your specific goals for your business in mind. I’ll also consider how long the deadline is, how much research I’ll need to do, how long the writing will be, what you’ll use the copy for, what your budget is (you can tell me!), and any of your requests.

 

I’ll balance all of this before giving you a fair quotation for my skills and time.

For more guidance on copywriter pay, you can check out the ProCopywriter annual survey results here.

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