Updated: Sep 22, 2021
‘Tis the season! To some, it’s the happiest time of the year; for others, they wish they could press fast forward until February.
There is unbelievable pressure on everyone to present a perfect, shining version of Christmas.
We can feel a need to appear that we have everything together, and we’re organised and competent. ‘Look at my homemade door wreath!’ we want to shout, in November, ‘see how creative I am? Everything foraged from nature at sunrise… #blessed’. Which is fabulous if you actually love making door wreaths, and foraging at sunrise. But if you’re far more at home with a cuppa, still in bed at 11am, and browsing Amazon (*cough* me *cough*), then why try to be anything else?
Before we post our faux Christmas perfection, we should ask ourselves, ‘why am I posting this? What benefit is this to my customer or client?’
This question is gold.
It focuses your intention of what you’re trying to say, and what kind of response you want from your followers. Ultimately, my advice for content (regardless of the time of year) is to post with honesty. People buy from who they know and trust. Your followers, customers and clients want to get to know you, and from there they will trust you. Presenting yourself as something you’re not is only going to lead to confusion.
Now, doing a story about your mad dash to the shops because you forgot a present might not be what everyone else is doing. It certainly isn’t as aesthetically pleasing as a big pile of gorgeous gift-wrapped parcels under a glittering tree, but it’s real.
Doing a blog post about a crazy Christmas catastrophe might be counterintuitive amidst the endless streams of perfectly posed family photos, but it might be fun to write, and be far more entertaining and memorable. If your cat or your kids tackle the tree, causing mayhem, it’ll be far more relatable and funny to your followers than yet another practically professionally decorated tree.
Whatever you post this Christmas, do so with authenticity, and embrace whatever craziness comes. After the year 2020 has been, I think it’s more than acceptable to give yourself permission to have an imperfect, real, honest holiday season. Your followers will recognise themselves in your posts, and interact with you more. They may share your posts- ‘this is so me!’- or tag friends- ‘this is so you!’- and so the engagement begins. Y
ou being you is what makes you stand out from the crowd of everyone else trying to be like everyone else.
Bonnie Harrington is a copy and content writer from Bristol, UK. She loves writing for creative small businesses, independent brands and agencies who pay their invoices in a timely manner. Meeting new clients and chatting about their passion is one of the best parts of her job. If she’s not reading, you’ll find her writing, or messing about on Instagram.