Portfolio
I'm super proud to show you the copywriting and content writing projects I've been working on for lovely independent, creative, and sustainable businesses around the UK.
Want to chat about your project? Cool, I'm only an email away.
Cheeky little disclaimer: once I carefully craft the copy and agonise over every word, and every punctuation mark, and every CTA, I hand it over to my client. It's theirs, after all. They might choose to change some of the copy, re-order it, or put their own spin on the odd sentence, and in doing so there might be the odd typo or grammar error.
Website Copy
Website copy for Mindful Wealth
Click on the image to enlarge it.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
Website copy for Mindful Wealth
Click on the image to enlarge it.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
Website copy for Mindful Wealth
Click on the image to enlarge it.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
Website copy for Mindful Wealth
Click on the image to enlarge it.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
Website copy for Mindful Wealth
Click on the image to enlarge it
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
The Client: an ethical financial advisor, supporting users to invest their money/ pensions/ mortgages in sustainable and environmentally friendly organisations.
The Brief: to communicate the brand's ethical values and secure initial appointments with new clients.
The Details: I wrote clear, simple, and accurate copy with impactful headlines, informative summaries and powerful CTAs. Services and processes are explained persuasively, and SEO keywords are used throughout, all using a relaxed yet authoritative tone of voice.
Website Copy for Set Square Patterns
Click on the image to enlarge it.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
Website Copy for Set Square Patterns
Click on the image to enlarge it.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
Website Copy for Set Square Patterns
Click on the image to enlarge it.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
The Client: an independent freelance pattern cutter, Carla, opened her amazing studio in Bristol where she creates and alters garments. She also leads a range of sewing workshops, has downloadable PDF patterns, and physical sewing products to purchase.
The Brief: to outline the different services offered, to introduce the business, and to write product descriptions for the workshops, PDF downloads and products.
The Details: Using a friendly and knowledgeable tone of voice, I clearly introduced and summarised Set Square Patterns. I incorporated a range of SEO keywords, influential CTAs, and memorable tag lines within accurate and straightforward copy.
Product Descriptions
Coming soon...
Blogs
I write so many blogs, I could be here forever uploading examples. My blogs on copywriting are here, and I have guest blogs on sustainability, mental health, and writing for you to have a look at.
I've chosen to show you some of the blogs I wrote for COAT paint, because they're good examples of SEO- friendly blogs (packed with keywords, over 2000 words, and problem- solving!). Also- I'm an absolute interiors and property nerd! Want to chat about blogging for your business? Me too!
'How To'/ SEO Blogs for COAT Paint
The Client: a vibrant and forward-thinking agency contracted me to write a series of blogs for COAT Paints. COAT are a national brand, selling a range of sustainable, beautiful paints and accessories for millennial homeowners.
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!
'How To'/ SEO Blogs for COAT Paint
The Client: a vibrant and forward-thinking agency contracted me to write a series of blogs for COAT Paints. COAT are a national brand, selling a range of sustainable, beautiful paints and accessories for millennial homeowners.
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!
'How To'/ SEO Blogs for COAT Paint
The Client: a vibrant and forward-thinking agency contracted me to write a series of blogs for COAT Paints. COAT are a national brand, selling a range of sustainable, beautiful paints and accessories for millennial homeowners.
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!
The Brief: to write 10 blogs on a range of interiors topics to promote paint and products.
The Details: I included a range of SEO keywords and searchable phrases naturally throughout the blog and as headings. Each blog was 1500- 2000 words long, and either informative, instructional, or educational. Each blog had bespoke CTAs linking to multiple products, and services. Writing in COAT’s tone of voice was so fun- upbeat, youthful, confident and friendly. It was great to use casual language, with a bit of slang!